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Web Page Optimization: Choosing the Right Keywords
Choosing the
right keywords and phrases for a specific audience can be
a lot more complicated then you think. Choosing the correct
keywords and phrases requires a lot of time, research and
continuous updating. Meta keyword tags have only a little
to do with your ranking on a search engine. A large majority
of web site owners are using the wrong keywords and keyword
phases. Thus, one must think for a long time and do lots of
research to think of the keywords or phases people are most
likely to use to discover you.
Here are a
few hints when trying to think of keywords people might use
to find you:
- Look and see what phases and keywords
your competitor is using
- Use a thesaurus to generate a list alternative
words
- Brainstorm words with a colleague or
friend
- Focus your keywords in to phases
- Brainstorm and put yourself in their
shoes
More helpful Hints:
Various
keywords and phrase are a lot more competitive than others.
An example of a popular keyword would be “cooking”
as apposed to “African Cooking”. Single keyword
searches tend to return larger matches and less targeted sites.
If you have longer keyword phases then it is more likely that
you will be focused on attracting the accurate customers.
This means the difference between attracting the person who
will hit the back button once they have reached you site because
it is not specifically what they were looking for versus the
actual prospective buyer. Remember these people are looking
for you so use keywords that will make you easier to find.
Make sure that your
target key words and keyword phases appear in your description
tags, title and Meta keywords, the head of each page, the
text of the document and in the first two or three paragraphs.
A
very easy way to become successful is to use popular keywords
that your competitors have ignored. You can research this
by doing a search on keyword phases and then see what matches
you get returned, a keyword that generates a list of 5,000
matches versus 50,000 matches, is the keyword phase you want
to target first. It is much easier to get the top spot as
you are competing with less Websites.
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